The next two-day big sale from the retailer won’t happen until Amazon Prime Day 2023, which is still months away. Although the exact date hasn’t been set, it normally takes place in July. Until then, we’re here to bring you the most recent information, speculations, and predictions for this year’s Prime Day bargains.
What can we currently say about Amazon Prime Day 2023? We just are unable to offer any particular details on the sale for the upcoming year at this early stage. But we’ve compiled the information we’ve learned from covering this event for almost ten years and shared it here so you can get ready for the next one.
Thousands of goods were offered at the lowest prices we’ve seen all year during the retailer’s most recent sale. Even a small portion of the most well-liked discounts from Prime Day was repeated during the retailer’s Prime Early Access event in October, which served as a sneak peek at its year-end sale.
For updates on Prime Day 2023, including the anticipated start date, our forecasted bargains, and any official announcements from Amazon, keep checking back frequently. Additionally, you can find our finest advice on how to make the most of a sale and how to find the best Prime Day offers so you’ll be ready for the next big sale from the vendor.
Amazon Prime Day 2023: Secret Upcoming Sale

When is Amazon Prime Day 2023?
We are not yet aware of any details on Amazon Prime Day 2023. We’re still a long way from an official announcement because the retailer often confirms the date a few weeks before the sale.
However, we can reasonably anticipate the date based on past sales and state that it will very certainly occur in July. Our current prediction is that Amazon Prime Day 2023 will occur between July 11 and July 12. This is because we believe it will most likely occur in the first half of the month.
To discover more about the 2023 Prime Day idea, stay tuned in the upcoming months as this is far from being confirmed.
When was the last Amazon Prime Day?
There was a tonne of daily bargains offered during Amazon Prime Day last year, which took place from Tuesday, July 12th to Wednesday, July 13th (Opens in a new tab). On June 16 at one in the AM ET, the retailer announced the dates for the first time in a press statement.
We anticipated that Prime Day will return in July this year and even made the prediction that it would take place from July 11 to July 12. (so we had one day off). After it was hosted earlier last year in June and even moved back to October due to the pandemic, this marks a return to the regular time frame.
Prior to this, Prime Day was always held in July, and the company has chosen July as the date once more this year. Back in 2015, it was a 24-hour shopping event that grew to 30 hours in July 2017 and then two full days in 2018.
What is Amazon Prime Day?
The greatest sale of the year on Amazon is Prime Day. Every year throughout the summer, a two-day sale event is held only for Amazon Prime subscribers. You may always sign up for a free 30-day trial to have access to this year’s Prime Day discounts if you are not a member when the next one is released.
A second “Prime Early Access” sale, which is effectively a duplicate of the previous event and a sneak peek at the retailer’s Black Friday offers, was held after this year’s official summer Prime Day event.
If a trial is not available, a Prime subscription costs $14.99 per month or $139 per year with the price hike in February. It was once $119 per year or $12.99 per month.
To learn more about the benefits of membership in Amazon Prime, such as free shipping and access to Prime Video, read our review. If you don’t plan to keep your Amazon Prime subscription after the sale, this can assist you to make that decision.
The first Prime Day was held in 2015 to commemorate Amazon’s 20th birthday. The online business claims its primary goal was to “provide greater offers than Black Friday,” which was created to entice customers to spend money outside of the October to December holiday season.
Since then, it has developed into one of the largest discounts on the international retail calendar, with many other major retailers launching their own specials to tap into Prime Day’s massive online audience.
Over $11 billion has been spent in prior years, which is more than the $10.7 billion and $10.9 billion particularly spent online during the last two Cyber Monday sales. The fact that Prime Day is a 48-hour period rather than a single day should be noted, but even so, the statistics are astonishing for what is essentially a single retailer event.
What were this year’s best Prime Day deals?

Without a question, Amazon’s own branded products consistently offer the best Prime Day discounts. This year, you may save up to 55% on a variety of products, including the Kindle Paperwhite, Echo Show 5, Fire 7 Tablet, and Echo Dot. The merchant also offered a wide range of inexpensive Fire TVs starting at $89 in their inventory.
Echo Dot was one of the most well-liked Prime Day offers (4th Gen). This year, the low-cost smart speaker has been reduced to $19.99. Not only did this surpass the previous record by up to $5, but we were also certain that our readers would like it. Our research from the previous year revealed that visitors to TechRadar, Tom’s Guide, T3, and other Future websites really like this useful device.
Another popular item from last year, the Fire TV Stick 4K, is back on Prime Day this year at its lowest price ever and is one of the best-selling goods during the 48-hour promotion.
Deals with well-known companies like Samsung, Apple, Sony, Bose, and SharkNinja were once again highlighted in addition to Amazon’s own products. As well as some products from these brands at the lowest rates ever, Amazon guaranteed discounts of up to 50%. Although some of the claims were exaggerated, these major companies’ TVs, computers, headphones, and vacuum cleaners could all be purchased at significant discounts.
Then, in addition to promoting bigger companies, Amazon persisted in trying to boost marketplace sales this year. As a result, a record-breaking $3 billion was spent on more than 100 million SMB items over the course of the two days.
This year’s sales also got underway early thanks to Prime Day’s reductions on many of the most popular electronic items and necessities. As many of the gadgets were at their lowest pricing of the year, now was a fantastic time to purchase a new laptop or Chromebook. Large discounts have also been observed on several other items, including apparel, portable speakers, headphones, and more.
What was the Prime Early Access Sale?
The unofficial “Amazon Prime Day 2.0” was the Prime Early Access discount. From October 11 to 12, a massive sale gave customers early access to thousands of the retailer’s Black Friday products. Along with many other high-tech items like TVs, laptops, deep-fryers, headphones, and more, Amazon devices are commonly available.
The Prime Early Access deal was a Prime members-only event, so you had to join up for the retailer’s Premium Membership service to take part, just as the main Amazon Prime Day (which took place in mid-July). A comparable sale may or may not occur in 2023; nevertheless, we will let you know as soon as we learn more.
Amazon Prime Day 2023: Our Report

Next year’s Prime Day will be too far away to make any specific forecasts at this time. But after the Prime Early Access sale in October, we’ve come up with a few ideas for how the sale might seem in 2023.
Expecting similar results to what we saw in July of last year is the straightforward response. Naturally, it’s unlikely that Amazon will just repeat every sale. However, it would be logical to anticipate that many of the well-liked services on Amazon gadgets like the Fire TV Stick 4K, Echo Dot, and Kindle will reemerge if the event occurs.
The availability of additional products is totally dependent upon how they fit into the Black Friday plans of each manufacturer. There is a good potential that a few major firms will take part in the Amazon Prime member-only event early because end-of-year deals always get started early. Accordingly, anticipate the arrival of computers, TVs, headphones, and other more commonplace technologies.
The latest hardware and some of the newest models announced this year are on sale right now if you’re considering purchasing a new Apple gadget. The newest iPad 10.2, as well as the widely-liked MacBook Air and Apple Watch 8, will all be closely watched. The time may have come for the lowest prices to appear and surpass prior record-low prices.
In the upcoming months, if we learn anything new, we’ll be sure to share it right here and revise our estimates to reflect the most recent data.
Top 6 Secrets of Prime Day 2023: No One Tell You!

Want to know how to maximize the Prime Day sale the following year? Based on our own experience covering the event over the course of 8 years, we’ve compiled some suggestions and recommendations for purchasers just below. Some of these suggestions can seem rather obvious and simple to some people, but if you’re making a grocery list, they shouldn’t be disregarded.
1. Obtain a Free Trial of Amazon Prime…
Amazon Prime Day is exclusively available to Prime subscribers. However, Amazon offers a free trial that you can activate in advance of the event if you haven’t joined yet. Just make sure that your membership is taken into account during Prime Day. You can choose when to begin your free trial after Amazon confirms the precise timing.
2. However, don’t depend on it.
More merchants participated in comparable Prime Day sales the previous year in an effort to compete with Amazon. This year, we anticipate that retailers like Walmart and Best Buy will run their own sales over the same timeframe, so you may browse around for the best Prime Day bargains. In the end, you can get exactly what you need for much less money outside of Amazon where membership is not necessary.
3. Know what you want to purchase…
It’s a good idea to go to significant deals like Amazon Prime Day prepared with a list of the items you want to purchase. We all enjoy shopping online, of course, but if you know what you’re looking for, you can cut through the clutter, skip the flash sales, and get directly to the good stuff. Now is the moment to research the pricing history of your chosen product as well as the costs of its rivals’ recent products, both more affordable and more expensive variants. With that in mind, you may head into Prime Day confident that the offer is worthwhile.
4. But have an open mind
It’s unrealistic to think that a specific TV, iPad, or another item you require will be on sale, even if you are completely knowledgeable about the one product you actually need. Even if you have your heart set on a certain item, there might not be any discounts available when the big day arrives. Does this imply that you ought to give up? Never.
Take a look at comparable products using all the information you’ve done in recent days. Is there a comparable cheaper item on sale for Prime Day that is even less expensive, or has the price of this slightly more expensive model been dropped to be more in line with your original item? In either case, you can increase your savings or purchase a superior item that you might otherwise pass up.
5. Arrive early.
When Prime Day begins, you should be among the first to check whether bargains are available at midnight, or at the very least when you awaken. Although we don’t anticipate anything in this early window selling out in a matter of hours, there is definitely a chance that the hottest bargains will sell out on the first day. You may always cancel a purchase if you change your mind, so if you see something you truly want to buy, add it to your cart right away.
6. But keep checking during the event
The era of Amazon is not finished just because you got your dream deal delivered to your door. The entire sales window is updated with new Prime Day offers, and there are frequently blazing-fast, momentary deals that can catch your eye. Additionally, if you missed something crucial, sold-out items might reappear later.
How to find the best Prime Day deals?
The finest Prime Day offers aren’t always promoted effectively by Amazon. He’ll certainly be clamoring for many of his own gadgets and other well-known reduced goods, but it’s frequently worthwhile to seek outside of those specific sales for even greater savings. Here are some additional suggestions on how to locate the finest Prime Day deals. We look everywhere for you and publish our favorite deals right here.
This is a fantastic place to start before you start selling. Amazon typically offers a few live stream options in the run-up to the major event. Even though these are typically not the largest products, they can nonetheless provide attractive discounts. It’s a nice time to sign up because around this time we occasionally see discounts on native subscription services like Audible, Music Unlimited, and Kindle Unlimited.
Additionally, we urge you to keep a watch on the Amazon Warehouse. On this assortment of pre-owned, pre-owned, and open items, we frequently see reductions of up to 20% in stores. You won’t have to worry if something goes wrong because all products are checked, tested, and authorized by Amazon before they go back on sale, and come with a standard return policy. This is frequently a fantastic way to get an even better value.
Should you wait for Prime Day instead of Black Friday?
The same items are frequently discounted on Amazon Prime Day and Black Friday, but there are some differences between the promotions.
While other retailers like Best Buy and Walmart compete with them with a few discounts of their own, Prime Day bargains are primarily centered on Amazon alone. On Prime Day, there is also far less rivalry among consumers, which makes it easier to identify offers, check prices, and ensure that stock is available.
On the other hand, Black Friday prices are often established at a lot more stores and include a wider range of brands. This necessitates exerting far more effort to ensure that you receive the greatest possible offer and paying close attention to passing flash specials that account for the majority of those lowest recorded prices. We do, however, frequently observe greater discounts in November as a result of increasing merchant competition.
Naturally, you can also merely wish to learn the method faster. If that’s the case, we wouldn’t advise waiting five months in order to get a better deal. There is no assurance that pricing will change on Black Friday, particularly for items from Amazon. Older technology can be found for even less money, but because of the increased competition, you run the risk of missing out on the greatest offers.